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AI SEO tools, agencies or DIY: which one fits

There are four ways to work on AI search visibility today. Each is right for someone. Prices below are from the providers' own pages, checked November 9, 2026.

The four options at a glance

OptionExample, listed priceYou getYou still do
AI visibility tracking toolPeec AI: Starter $95/month for 50 prompts on 3 AI platforms; Pro $245 for 150; Advanced $495 for 350Ongoing tracking of how assistants answer your prompts, recommended actionsDiagnose, write and implement fixes
One-off agency auditTop of Search $1,500; Veza Digital $4,500A scored diagnosis, action plan, callsImplementation (not included at Top of Search)
Agency retainerWebFX from $3,000/month; TripleDart from $5,000/monthStrategy, content production, tracking, a teamApprovals and access
Do it yourselfYour timeWhatever you learnEverything
MyClawn AI Search Audit$39 or $129 a monthMonthly test of 15-20 buyer questions, crawler and page audit, fixes written outPaste the fixes

When a tracking tool is the better buy

If you have a marketing team that already writes content and you need to see, daily or weekly, how several assistants answer hundreds of prompts, a tracker does what we do not. Ours is a monthly audit, not a rank tracker, and we do not query assistants directly. Trackers mostly report; turning the report into schema, robots.txt changes and new pages is still your job.

Paste your website. Starter $39/mo · Pro $129/mo. Refund within 14 days if it misses.

Audit my site

When an agency is the better buy

If you need a strategist on calls, ongoing content production at volume, digital PR, or someone to implement changes in your CMS, an agency retainer covers that and we do not. TripleDart describes its fit as companies with an established SEO foundation and $5M+ ARR. For a local service business or a small software company, a retainer of several thousand dollars a month is often more than the channel can return yet.

When DIY is enough

If you are comfortable reading robots.txt, writing JSON-LD and searching your own buyer questions every month, you can do this yourself. The public documentation is good: OpenAI's crawler page, Google's AI features guide and the llms.txt proposal. The cost is a few hours a month and the discipline to re-test the same questions each time.

Where we fit

Between DIY and an agency: the checks are done for you, the fixes come written, and you or your web person paste them. It suits:

What we will not do, so you can compare fairly

Why we built this: we run our own software products and measure, in our own analytics, where signups come from. Over 34 days, visitors arriving from ChatGPT produced 46 signups on one product, 27 on a second and 15 on a third; Gemini sent 11. ChatGPT visitors converted from visit to signup at about 31% (internal analytics, November 2026). That is a small channel next to Google, but it converts, and we wanted the same checks for every site we run. This audit is those checks, written up for your site.

Questions

Can I use a tracker and this audit together?

Yes. The tracker tells you how answers move; the audit gives you the fixes to paste.

Is $39 a month too cheap to be real work?

The repetitive checks are automated and then verified; the price excludes calls and implementation. Look at the file list on the how-it-works page and judge the output.

Paste your website. Starter $39/mo · Pro $129/mo. Refund within 14 days if it misses.

Audit my site

More about AI Search Audit

Sources (checked 2026-11-09): peec.ai/pricing · topofsearchmarketing.com/audit/ · www.vezadigital.com/services/answer-engine-optimization · www.webfx.com/seo/services/ai-search-optimization/ · www.tripledart.com/generative-engine-optimization-services · developers.openai.com/api/docs/bots · developers.google.com/search/docs/appearance/ai-features · llmstxt.org/